Creative Direction · AI · Design Ethics.
I think about design, write about it, and build it — through Reino Studio, Amia, and everything in between
Focus Areas
Strategic Creative Direction
Creative Leadership
Brand as Narrative
Design as Translation
Creative Strategy
Visual Systems
Human-Centered AI & LUI
AI as Dialogue
Language as Interface
Intentional Technology
Intentional AI
Intellectual Inquiry & Writing
Performance Culture
Human Cost of Systems
The Examined Interface
Creativity
In Brief